Nike's "Play New" campaign: the most creative in 2021
Why Nike “Play New” is a great example of marketing done right? Nike, a worldwide recognized brand for sportswear is known for pushing the limits when it comes to marketing strategies. Since its founding in 1964 Nike has remained faithful to the strategy of not selling products but promoting ideas. Ideas that resonated with the audience, thus creating deep and unique memory of the company and its products. So how did Nike carry on with this strategy in 2021 following the turmoil and challenging events that occurred in 2020? On the 6th of May 2021, Nike launched the “Play New” campaign with a short film that was a shout-out for the ones who suck at sports yet are still trying. The film featured elite athletes Sabrina Ionescu, Dina Asher-Smith, and Blake Leeper as well as the award-winning singer and dancer Rosalía, attempting to play sports out of their expertise. It was an invitation to try and fail, but to do it ...